Our Strategies

Our Strategy Maps the Road to the Future

Our strategy charts the roadmap for the future, built upon the principles of honesty and accountability, stemming from our deep belief in the importance of our positive impact on the development and diversification of the national economy, in line with the ambitious vision of the Kingdom and the continuous support provided by our leadership to the business sector. The company has devised clear future plans aimed at achieving further growth and advancement by providing multiple options for investors and shareholders within a conducive investment environment to build trusted and mutually beneficial business partnerships, while maintaining our commitment to performance indicators that contribute to achieving our goals. Below are the key pillars on which the strategy is based:

Strategic Objectives


With this strategy, we reaffirm our commitment to achieving sustainable growth and making an effective contribution to the realization of Saudi Vision 2030. We strive to enhance our role as a reliable and effective partner in economic and social development.

Achieving financial sustainability through effective resource management.

Enhancing the culture of innovation and continuous development within the company.

Building a distinguished team by developing and empowering the skills and capabilities of our employees.

Achieving market leadership and competitive superiority.

Enhancing social and environmental awareness and supporting the communities we serve.

Building cooperative relationships and strong partnerships with all stakeholders.

Providing an exceptional experience for our customers.

Expanding our geographical presence and building strategic partnerships with local and global companies.